No Dynamic Display Block link under Site Configuration

Hello folks,
I have looked at a lot of slideshows and find yours to be the one that will accomplish what I need. I've followed the steps, including the video tutorial here, but I get hung up because there is no link under Administer >>Site Configuration >> that show up as Dynamic Display Block.

So I can't configure anything. Can someone please advise as to why it might not be showing up? I have both jQuery update adn dynamic display block selected in my modules area.

Much appreciated!